
Today a huge announcement for the sport of boxing came from Turki Al-Sheikh and Dana White. The two titans of fight promotion have come together to form a boxing organization with a UFC model. In theory this is the ultimate dream for fight fans however the road to glory will be a long and bumpy one. Boxing unlike MMA has no dominant brand like the UFC.
Dana White as achieved a model with the UFC similar to that of the NFL. What I mean by this is that no fighter or player is bigger than the brand of the league. On top of this amazing promotional strategy, Dana requires his fighters to fight for one belt. Providing the fans with a clear understanding of who is Champion. Boxing currently with its four belt system is alphabet soup. Getting boxers to compete for one belt isnt only more impactful for the fighters legacy but also for fanfare.
Implementing this into the sport of Boxing is another story. Roadblocks that will have to be navigated are plentiful, Such as how to draw the top fighters away from current promotional deals and maintain a pay rate that is attractive. The UFC pay rate which is well structured is much more shrewd for fighters that are not global stars. As Dana has said in the past, Boxing events are going out of sale events, where all of the revenue generated is dispersed amongst promotions, sanctioning bodies and the headliners of the event. No money is typically left over to reinvest into a “brand” or “league”.
All that being said, If there are any individuals to get us to the promised land it is certainly Dana White. A man who has already achieved this model within MMA. Now with the partnership with Turki they will be a formidable force in Boxing.

